Growth
Mellow Mood against its category
The biggest tracked US vape & tobacco shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mellow Mood's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Smoker Friendly | +0.2% |
| 2 | Wild Bill's Tobacco | +10.5% |
| 3 | Tobacco Connection | +3.1% |
| 4 | Big Smoke | +9.3% |
| 5 | Tobacco Hut & Vape | +16.3% |
| 6 | Tobacco & Vape | -3.1% |
| 7 | Tobacco King and Vape | -15.5% |
| 8 | Tobacco Hut | +11.1% |
| 9 | Smoke Shop | +5.9% |
| 10 | Vape City | +4.5% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Mellow Mood locations across 6 US states. Montana, Oregon, and South Carolina hold 70% of them.
Tracked stores by state
- Montana 3
- Oregon 2
- South Carolina 2
- Florida 1
- Minnesota 1
- North Dakota 1
Customer overlap
Who shops at Mellow Mood
Tracked chains Mellow Mood customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Jae's Market
100
Orange Street Food Farm
88
Ole's Country Store
80
The Rhino
69
Space Room
66
Brake Time Corner Market
55
Park Avenue Market
49
Paymaster Lounge
46
South Ave Market
46
Plaid Pantry
43
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