Growth
Herff Jones against its category
The biggest tracked US schools & school fees by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Herff Jones's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | H Holiday Park Elementary School | -16.8% |
| 2 | E East Greenbush CSD | -6.1% |
| 3 |
P
Penn State University
|
-18.1% |
| 4 | E East Fairmont High School | -2.4% |
| 5 | C Cap Cit | - |
| 6 | S St. Xavier High School | +2.0% |
| 7 |
C
Clark County School District
|
+0.5% |
| 8 |
H
Herff Jones
|
-18.8% |
| 9 |
C
Carmel Clay Schools
|
-8.2% |
| 10 | F Freedom Academy | - |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Herff Jones locations across 5 US states.
Customer overlap
Who shops at Herff Jones
Tracked chains Herff Jones customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
Junior's Supermarket
80
A
Aguilar's Meat Market
75
Aguilar's Meat Market
75
P
Premiere Cinema & IMAX
61
E
El Tigre Food Stores
52
E
El Tigre
48
B
Border Town Supermarket
40
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