Growth
Harry's against its category
The biggest tracked US shaving & grooming chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Harry's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Harry's | +0.4% |
| 2 | The Art of Shaving | -16.0% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked Harry's locations across 9 US states. Tennessee, Georgia, and New York hold 83% of them.
Tracked stores by state
- Tennessee 23
- Georgia 3
- New York 3
- Colorado 1
- Florida 1
- North Carolina 1
- Oklahoma 1
- Pennsylvania 1
- Virginia 1
Customer overlap
Who shops at Harry's
Tracked chains Harry's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends