Growth
Happy Mart against its category
The biggest tracked US corner stores & bodegas by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Happy Mart's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | ABC Stores | +2.6% |
| 2 | MGM Grand | -4.7% |
| 3 | E-Z Stop Food Marts | +11.8% |
| 4 | Town & Country | +6.3% |
| 5 | Quick Stop | -4.6% |
| 6 | Food Mart | -5.6% |
| 7 | One Stop | +5.2% |
| 8 | Kelly Express Mart | -9.1% |
| 9 | Corner Market | +4.0% |
| 10 | Stop & Go | +4.3% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Happy Mart locations across 9 US states. North Carolina, Virginia, and Arkansas hold 45% of them.
Tracked stores by state
- North Carolina 2
- Virginia 2
- Arkansas 1
- Colorado 1
- Georgia 1
- Missouri 1
- Mississippi 1
- Pennsylvania 1
- Tennessee 1
Customer overlap
Who shops at Happy Mart
Tracked chains Happy Mart customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Dublin Mini Mart
100
Graham Mart
97
Kidd Tire Auto Parts
86
Pop Shop
86
Lee's Kar-Go
82
Bladen Builders Supply
74
Zack's Grocery and Grill Sun-Do
63
Elizabethtown ABC Board/Store
60
Happy Vapors & Tobacco
57
Champs Fine Foods & Spirits
55
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