Growth
GECU against its category
The biggest tracked US banks & credit unions by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks GECU's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Broadview Federal Credit Union | -25.8% |
| 2 | Desert Financial Credit Union | - |
| 3 | Empower Federal Credit Union | - |
| 4 | Keesler Federal Credit Union | -61.9% |
| 5 | ORNL Federal Credit Union | - |
| 6 | Patelco Credit Union | - |
| 7 | Arkansas Federal Credit Union | - |
| 8 | BrightBridge Credit Union | - |
| 9 | OCCU | - |
| 10 | Elevations Credit Union | - |
| 125 | GECU | -21.8% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked GECU locations across 1 US state. All of them are in Texas.
Tracked stores by state
- Texas 10
Customer overlap
Who shops at GECU
Tracked chains GECU customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends