Growth
DK against its category
The biggest tracked US gas stations & convenience stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks DK's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
Store footprint
Store map
12 tracked DK locations across 2 US states. Texas holds 92% of them.
Tracked stores by state
- Texas 11
- New Mexico 1
Customer overlap
Who shops at DK
Tracked chains DK customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends