Growth
Freshens against its category
The biggest tracked US smoothies, juice & acai chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Freshens's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tropical Smoothie Cafe
|
+2.1% |
| 2 |
S
Smoothie King
|
-2.1% |
| 3 |
J
Jamba
|
-2.9% |
| 4 |
P
Playa Bowls
|
-2.8% |
| 5 |
N
Nekter Juice Bar
|
-15.3% |
| 6 |
E
Everbowl
|
+3.9% |
| 7 |
P
Planet Smoothie
|
-16.3% |
| 8 |
R
Robeks Fresh Juices & Smoothies
|
-6.5% |
| 9 |
J
Juice It Up!
|
+8.0% |
| 10 |
E
Emerald City Smoothie
|
+12.9% |
| 37 |
F
Freshens
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Freshens locations across 6 US states.
Customer overlap
Who shops at Freshens
Tracked chains Freshens customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Denver International Airport
91
Denver International Airport
91
A
Aguilar's Meat Market
62
Aguilar's Meat Market
62
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