Growth
First Citizens Bank against its category
The biggest tracked US banks & credit unions by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks First Citizens Bank's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
|
-24.9% |
| 2 |
E
|
- |
| 3 |
D
|
- |
| 4 |
K
|
-64.3% |
| 5 |
O
|
- |
| 6 |
P
|
- |
| 7 |
A
|
- |
| 8 |
O
|
- |
| 9 |
3
|
- |
| 10 |
E
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked First Citizens Bank locations across 7 US states.
Tracked stores by state
- North Carolina 5
- Alabama 1
- California 1
- Florida 1
- Georgia 1
- South Carolina 1
- Texas 1
Customer overlap
Who shops at First Citizens Bank
Tracked chains First Citizens Bank customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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