Growth
First Bank against its category
The biggest tracked US banks & credit unions by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks First Bank's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Broadview Federal Credit Union | -25.8% |
| 2 | Desert Financial Credit Union | - |
| 3 | Empower Federal Credit Union | - |
| 4 | Keesler Federal Credit Union | -61.9% |
| 5 | ORNL Federal Credit Union | - |
| 6 | Patelco Credit Union | - |
| 7 | Arkansas Federal Credit Union | - |
| 8 | BrightBridge Credit Union | - |
| 9 | OCCU | - |
| 10 | Elevations Credit Union | - |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked First Bank locations across 10 US states. Colorado, Missouri, and Arizona hold 72% of them.
Tracked stores by state
- Colorado 13
- Missouri 4
- Arizona 1
- California 1
- Louisiana 1
- North Carolina 1
- New Jersey 1
- Pennsylvania 1
- Tennessee 1
- Texas 1
Customer overlap
Who shops at First Bank
Tracked chains First Bank customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends