Growth
Deja Brew against its category
The biggest tracked US cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Deja Brew's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panera Bread
|
+0.2% |
| 2 |
E
Einstein Bros. Bagels
|
+2.9% |
| 3 |
B
Bruegger's Bagels
|
-18.6% |
| 4 |
K
Kneaders Bakery & Cafe
|
-8.6% |
| 5 |
T
Tatte Bakery & Cafe
|
+4.9% |
| 6 |
C
Café Zupas
|
-9.4% |
| 7 |
L
La Madeleine French Café
|
-13.3% |
| 8 |
C
Corner Bakery
|
-16.8% |
| 9 | V Virgin River Hotel and Casino | +10.8% |
| 10 |
N
Northstar Cafe
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Deja Brew locations across 8 US states.
Tracked stores by state
- New York 4
- Pennsylvania 2
- Wyoming 2
- Colorado 1
- Connecticut 1
- Massachusetts 1
- Missouri 1
- North Dakota 1
Customer overlap
Who shops at Deja Brew
Tracked chains Deja Brew customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mountainaire Animal Clinic
100
S
Sweetwater Sno N' Jo
99
M
Memorial Hospital of Sweetwater County
99
S
Santa Fe Southwest Grill
97
S
Stellar Coffee Ice Cream Shop
93
H
Hooligans Espresso
90
R
Rock Springs Honda
79
S
Star Stadium 10
73
E
Escape Day Spa & Boutique
72
B
Boars Tusk Steakhouse
67
More trends