Growth
Las Iguanas against its category
The biggest tracked UK Latin American & Caribbean chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Las Iguanas's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
|
-20.6% |
| 2 |
L
|
-0.7% |
| 3 |
E
|
+19.8% |
| 4 |
R
|
-17.7% |
| 5 | G Gaucho Liverpool | - |
| 6 |
E
|
- |
| 7 | R Rio Brazilian Steakhouse | - |
| 8 | G God Bless Restaurant | - |
| 9 | A Assenheims 56 | -19.4% |
| 10 |
B
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
52 tracked Las Iguanas locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- South East 8
- East of England 7
- South West 7
- London 6
- West Midlands 6
- North West 5
- Wales 4
- Scotland 3
- Yorkshire and The Humber 3
- East Midlands 2
- North East 1
Customer overlap
Who shops at Las Iguanas
Tracked chains Las Iguanas customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends