Chain · United Kingdom · data through July 2026

E Eurocell logo Eurocell

Iceflower tracks 15 Eurocell stores across 7 of the UK's 12 regions and nations. It ranks #11 of 398 tracked UK home improvement centers chains by card spend.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
15
Regions
7
Category
Home Improvement Center
Category rank
#11

Growth

Eurocell against its category

The biggest tracked UK home improvement centers chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Eurocell's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 B B&Q +8.3%
2 W Wickes logo Wickes +14.4%
3 S Selco Builders Warehouse -1.5%
4 H Homebase logo Homebase -84.1%
5 T Travis Perkins +19.1%
6 J Jewson +14.1%
7 H Huws Gray logo Huws Gray +0.7%
8 T Toolstation -
9 B Builder Depot -
10 M MKM +17.2%
11 E Eurocell logo Eurocell -

Share of tracked category spend, indexed

100 221.3 2024 Q1 2025 Q4

Store footprint

Store map

15 tracked Eurocell locations across 7 of the UK's 12 regions and nations.

Tracked stores by region

  • East of England 3
  • South East 3
  • South West 3
  • North West 2
  • West Midlands 2
  • East Midlands 1
  • Yorkshire and The Humber 1

Customer overlap

Who shops at Eurocell

Tracked chains Eurocell customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

J Jewson 100
H Houndmills MOT and Service Centre 96
H Huws Gray logo Huws Gray 71
B Buildbase 45
S Screwfix logo Screwfix 38
H Hinkley Point C - North plaza 31

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