Chain · United Kingdom · data through September 2026

E Eurocell logo Eurocell

Iceflower tracks 23 Eurocell stores across 8 of the UK's 12 regions and nations. It ranks #9 of 658 tracked UK home improvement center chains by card spend. Its share of tracked category spend moved +5.3% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
23
Regions
8
Category
Home Improvement Center
Category rank
#9

Growth

Eurocell against its category

The biggest tracked UK home improvement center chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Eurocell's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 B B&Q logo B&Q -2.0%
2 W Wickes logo Wickes +4.0%
3 S Selco Builders Warehouse logo Selco Builders Warehouse -4.3%
4 T Travis Perkins logo Travis Perkins +5.5%
5 J Jewson logo Jewson +3.7%
6 B Builder Depot logo Builder Depot -
7 T Topps Tiles logo Topps Tiles +3.2%
8 D Direct Doors +0.7%
9 E Eurocell logo Eurocell +5.3%
10 H Howarth Timber logo Howarth Timber +5.6%

Share of tracked category spend, indexed

100 87.6 2024 Q4 2026 Q3

Store footprint

Store map

23 tracked Eurocell locations across 8 of the UK's 12 regions and nations.

Tracked stores by region

  • North West 4
  • West Midlands 4
  • East of England 3
  • South East 3
  • South West 3
  • Yorkshire and The Humber 3
  • East Midlands 2
  • London 1

Customer overlap

Who shops at Eurocell

Tracked chains Eurocell customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

J Jewson logo Jewson 100
H Houndmills MOT and Service Centre 91
H Huws Gray logo Huws Gray 52
B Buildbase logo Buildbase 39
S Screwfix logo Screwfix 39
W Wickes logo Wickes 19

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