Growth
Fifth Third Bank against its category
The biggest tracked US financial services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fifth Third Bank's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
H&R Block
|
-3.1% |
| 2 |
B
Bank of America
|
- |
| 3 |
3
3 Rivers Federal Credit Union
|
- |
| 4 |
D
Desert Financial
|
- |
| 5 |
W
Western Union
|
-42.5% |
| 6 | S State Employees Credit Union | +3.3% |
| 7 |
B
Bank of America ATM
|
-57.4% |
| 8 |
R
Redwood Credit Union
|
-4.0% |
| 9 |
R
Regions Bank
|
-1.2% |
| 10 | P PLS Check Cashers | - |
| 27 |
F
Fifth Third Bank
|
-75.8% |
Share of tracked category spend, indexed
Store footprint
Store map
129 tracked Fifth Third Bank locations across 10 US states.
Tracked stores by state
- Kentucky 46
- Florida 30
- Indiana 14
- Ohio 13
- Michigan 10
- North Carolina 6
- Illinois 5
- Georgia 3
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at Fifth Third Bank
Tracked chains Fifth Third Bank customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Class Act Federal Credit Union
100
A
Advanz Credit Union
94
C
Class Act FCU
65
Class Act FCU
65
C
Commonwealth Credit Union
52
Commonwealth Credit Union
52
B
Beacon Community Credit Union
50
D
Derby City Gaming
49
Derby City Gaming
49
L
L&N Federal Credit Union
39
L&N Federal Credit Union
39
B
Bally's Evansville Casino & Hotel
13
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