Growth
Directions Credit Union against its category
The biggest tracked US banks & credit unions by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Directions Credit Union's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Broadview Federal Credit Union
|
-24.9% |
| 2 |
E
Empower Federal Credit Union
|
- |
| 3 |
D
Desert Financial Credit Union
|
- |
| 4 |
K
Keesler Federal Credit Union
|
-64.3% |
| 5 |
O
ORNL Federal Credit Union
|
- |
| 6 |
P
Patelco Credit Union
|
- |
| 7 |
A
Arkansas Federal Credit Union
|
- |
| 8 |
O
OCCU
|
- |
| 9 |
3
3 Rivers Federal Credit Union
|
- |
| 10 |
E
Elevations Credit Union
|
- |
| 118 |
D
Directions Credit Union
|
-67.5% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Directions Credit Union locations across 2 US states.
Customer overlap
Who shops at Directions Credit Union
Tracked chains Directions Credit Union customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bay Area Credit Union
100
G
Glass City
42
A
American Table
19
L
Luckie's Barn & Grill
17
S
S&G
13
F
Freight House Coffee Company
10
W
Walt Churchill's Market
9
More trends