Growth
Admiral against its category
The biggest tracked US gas stations & convenience stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Admiral's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
Store footprint
Store map
46 tracked Admiral locations across 2 US states. Michigan holds 98% of them.
Customer overlap
Who shops at Admiral
Tracked chains Admiral customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Gorman's Food Market
100
Expo
85
Wesco
70
Stark's Party Store
67
Capital City Market
65
Meijer
63
Oades Big Ten Liquor MSU
60
Family Fare
53
Kelly Express Mart
49
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