Trends · data through September 2026

Gas & Auto trends in Boulder, CO

Iceflower tracks 279 stores from 165 gas & auto chains in Boulder, CO. Shell grew fastest over the last year, ahead of Murphy USA and Discount Tire.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
165
Tracked stores
279
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gas & auto chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Shell and Murphy USA sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Shell - +13.0%
2 Murphy USA - +4.5%
3 Discount Tire - +2.4%
4 Conoco - +2.2%
5 Brakes Plus ▲1 +0.1%
6 NAPA Auto Parts - -1.0%
7 Les Schwab Tire Center ▲1 -2.0%
8 Big O Tires - -4.5%
9 U-Haul Neighborhood Dealer - -4.7%
10 Circle K - -4.8%
11 O'Reilly Auto Parts ▲1 -5.4%
12 AutoZone ▲1 -5.8%
13 Phillips 66 Gas - -6.1%
14 Firestone Complete Auto Care - -6.8%
15 Jiffy Lube - -7.0%

Store footprint

Store map

279 tracked store locations in Boulder, CO, colored by category. The top 5 chains by store count run 62 of the 279 stores (22%); 131 of the 165 tracked chains have a single store here. 35% of the tracked gas & auto stores here are auto repair services, against 20% across Colorado.

Top tracked chains by store count

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