# Iceflower

> Iceflower is consumer market intelligence built from real card and bank transactions — a panel of more than 130 million US and EU consumers. It turns raw transaction data into interactive merchant benchmarks, cross-shopping analysis, catchment maps, customer movement and AI-assisted reports, delivered as a web application with API, data feed and AI/MCP agent access on the Enterprise plan.

Iceflower GmbH is based in Berlin, Germany (Tieckstr. 35, 10115 Berlin), founded by Benedikt Ernst and Simon Kröger. Contact: info@iceflower.ai.

## What Iceflower answers

- How big is a consumer category, who is gaining share, and where do stores actually draw their customers from?
- Who else earns a household's spend in a category — cross-shopping, customer overlap and loyalty flows between merchants?
- Where do customers really live and shop — store catchments, customer movement between regions, mall and retail-place performance down to the individual store?
- Every metric stands on a real transaction: raw bank and card transaction strings are resolved to named merchants, stores, addresses and categories.

## Who it is for

Teams at consumer brands and retailers who need to understand, defend and grow their market: strategy, insights, expansion and finance teams benchmarking their brand against national chains and local challengers. Coverage spans the United States and the European Union.

## Plans and pricing

- Explore — $990/month: One market, in full depth. For a single team. One category in one region. AI / MCP agent access. 14-day free trial.
- Professional — $2,900/month: The nationwide market picture. For your whole organization. Everything in Explore. Up to three categories and whole country. AI personas, chats & questionnaires. AI reports. 14-day free trial.
- Enterprise — from $75,000/year: Full access, built around you. For your company and its systems. Everything in Professional. API and data feeds. Your own live bespoke workspace, updated continuously. Malls & places analytics.

All plans are billed annually by invoice. Trials require no credit card; accounts get a short review before activation.

## Key pages

- [Home](https://www.iceflower.ai/): product overview, features and sample questions
- [Pricing](https://www.iceflower.ai/#pricing): the plans with features and prices
- [FAQ](https://www.iceflower.ai/#faq): data sources, trials, plan differences, market coverage
- [Sign up](https://www.iceflower.ai/signup): self-serve trial signup
- [Book a scoping call](https://calendar.app.google/RnBRaXSPBccuScyV9): bring a specific market question
- [Privacy policy](https://www.iceflower.ai/privacy)
- [Imprint](https://www.iceflower.ai/imprint): legal company details

## Public trend pages

Free, no-login pages showing growth rankings, store maps and coverage per US geography
(country, state, metro area) and consumer category — computed from the same transaction
panel as the product. Only rankings and relative growth are public; absolute figures stay
in the product.

- [US retail trends](https://www.iceflower.ai/trends/united-states): the country hub, linking every state and major metro
- Example state page: [Texas](https://www.iceflower.ai/trends/texas)
- Example metro × category page: [Retail trends in Dallas–Fort Worth](https://www.iceflower.ai/trends/dallas-fort-worth-arlington-tx/retail)

## FAQ

### What data is Iceflower built on?

Real card and bank transactions from a panel of more than 130 million US and EU consumers. Merchant benchmarks, cross-shopping, catchment maps and customer movement are all computed from actual purchases, not surveys or modeled estimates.

### Is there a free trial?

Yes. The Explore and Professional plans include a 14-day free trial. No credit card is required - every account gets a short review before activation.

### How is Iceflower priced?

Explore is $990 per month, Professional is $2,900 per month, and Enterprise starts from $75,000 per year. All plans are billed annually, by invoice, and prices exclude taxes.

### What is the difference between the plans?

Explore gives a single team one category in one region, in full depth. Professional covers up to three categories and a whole country for your entire organization, and adds AI personas, chats, questionnaires and AI reports. Enterprise adds API and data feeds, AI / MCP agent access, malls and places analytics, and a bespoke workspace that is updated continuously.

### Which markets does Iceflower cover?

The transaction panel spans the United States and the European Union. An Explore plan is scoped to one region, Professional to a whole country, and Enterprise coverage is built around you.

### Can we bring you a specific question?

Yes - that is how most teams start. Book a scoping call, bring the question you are trying to answer, and we will show you how Iceflower answers it for your market.

## Optional

- [Datenschutzerklärung](https://www.iceflower.ai/datenschutz): German privacy policy
- [LinkedIn](https://www.linkedin.com/company/iceflowerai)
- [Crunchbase](https://www.crunchbase.com/organization/iceflower)